Eleven questions put a number on it — a score out of 100, the one lane to fix first, and a yearly price on the way you work now.
Get my scoreFree · about 4 minutes · no call, no pitch
Then you already know where the business depends on you. What you don't have is the number, the order to fix it in, or the price of leaving it alone.
Sample report — founder-led business, mid-range answers. One lane gets the flag.
The Index scores you across the four lanes a founder gets stuck in — find, win, deliver, collect — and flags exactly one as fix-first. Not a to-do list. An order. It's a score you can retest, not a personality type.
The cost block. $2.4k a month is $28.8k a year — the report just does the multiplication you've been avoiding.
You tell us what your stuck workflow costs you a month. The report puts that next to the annual figure. Your number, not an industry benchmark — which is exactly why you can't argue with it.
A real generated move, with the founder's own answers behind it.
The optional deep dive returns six or seven moves in three phases: first step, effort, what it pays back. Each one quotes your own answers in a block titled "Because you told us" — so you check its reasoning instead of taking it on faith. A template can't do that.
Fix the flagged lane, take it again in a quarter, watch the score move. Progress you can point at.
Score on screen the moment you finish. Full report at a private link, emailed too.
Ten questions, a PDF nobody wrote, a sales call. Here's the deal, plainly.
The Index is how Swarm meets founders it might help. If your report makes the case, there's a book-20-minutes link at the end of it. That's the entire funnel. Most people will take the score and go — that's a fine outcome.
Two emails, ever: your report link, and your plan if you ask for one. We ask for your email just before the score because the report link has to land somewhere. No sequence, no newsletter. If we email you again, it's because you booked a call.
Eight sections, computed from your answers, at a private link. The cost figure is yours, annualised. The plan quotes you back. Two founders never get the same report — you'll recognise your business in it, or the thing has failed.
It's four, then your call. The first 11 questions get you the score, the lanes and the flag. The 10-minute deep dive is optional and only worth doing once you've seen the report. Stop when the value stops.
We run AI operations for founders — the Index is the diagnostic we run before we touch anything.
Keep the plan and run it yourself; it's yours either way. See what Swarm does →
No call, no pitch, no PDF you'll never open.
Get my score11 questions. About four minutes. Then it's your call.